Migyston Group

Why we are the perfect partner for consumer goods (FMCG) towards the Chinese market.
Migyston express

Send parcels up to 30 kg with our convenient service.

Migyston tmall Global

Try out our flagship store on the worlds biggest B2C market.

Migyston free trade zone

Handle customs clearance and warehousing from Zhengzhou.

Migyston Dinghuo

Our online ordering system for prioritized customers.

About US

The Migyston Group.
The Swedish-Chinese Trade & Invest Office.

Migyston Group was founded in 2012 and act today as a Swedish-Chinese Trade & Invest Office, based in Karlstad and in Zhengzhou, Henan Province. The business is concentrated to export of retail goods, mainly groceries, with sales of European brands through local e-commerce platforms, as well as supermarket chains in China and Hong Kong. In 2014 Migyston exported around 180 tons of groceries, the volume for 2015 is around 1 000 tons, with sales of approximately 6 MEUR. The vision is to export for 100 MSEK/11 MEUR by 2017, making Migyston a leading exporter of Swedish brand sold directly to final consumers in China. Recently Migyston was mentioned on Chinese television, for its investment in Henan Bonded Logistics Center in Zhengzhou and the establishment of Sweden's first flagship store on Tmall Global.

  • 55 MSEK/6 MEUR Turnover 2015

    Migyston Group has had a growth of more than 600 % from 2014. In 2017 expectation is to reach 10 million euro in turnover.

  • Volumes of food & Goods

    In 2015 Migyston Group has had sendings of more than 1 000 000 kilos of groceries, 20 000 parcels, 3 000 pallets and 150 containers.

  • The Group

    Migyston Group consists out of 6 companies including Migyston Group Global and its subsidiaries.

  • Team in sweden & China

    Migyston Group in Sweden and China consists out of 24 people, which are presented below and in the Our Team section.

migyston team

Find our whole team in the Our Team section.
David Steijner
David Steijner
Purchasing Director
Partner and Purchasing Director at Migyston Group since 2012. MBA in Service Marketing at Karlstad Business School. Previous CEO for a digital start-up with customers like Hammarby Fotball. Experience from board assignments, banking and an Internship in Finance at San Francisco, USA. Received scholarships as well as fundings for his entrepreneurship.
Erik Steijner
Erik Steijner
Group CEO
Partner and CEO at Migyston Group since 2012. Former MBA student in International Business and Service Marketing from Karlstad Business School, Sweden and London School of Economics, England. Previous Internship from financial sector as financial analyst in San Francisco, USA. Also worked three years with banking and credit management in Sweden. Granted for innovations and feasibility studies.
Yang Zhao
Yang Zhao
Export Manager
Partner and Export Manager at Migyston Group since 2012. BSc in Business Administration at Henan University of Economics and Law. MBA in Service marketing at Karlstad Business School as well as vice Chairman for foreign student associations. Previous CEO for an IT start-up. Yang has experience of investments and establishment in China.

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